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	<title>Sharkbait on Email Marketing, CRM and Lead Generation &#187; facebook</title>
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		<title>Once Skeptics, Brands Drink the Facebook Kool-Aid</title>
		<link>http://blog.sharkbaitsales.com/facebook/once-skeptics-brands-drink-the-facebook-kool-aid/</link>
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		<pubDate>Fri, 26 Feb 2010 15:45:21 +0000</pubDate>
		<dc:creator>Patrick</dc:creator>
				<category><![CDATA[facebook]]></category>
		<category><![CDATA[Adage]]></category>
		<category><![CDATA[Axe]]></category>
		<category><![CDATA[Olay]]></category>
		<category><![CDATA[Pringles]]></category>
		<category><![CDATA[Proctor and Gamble]]></category>

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		<description><![CDATA[Wonderful Article from Adage
Published: February 22, 2010 
BATAVIA, Ohio (AdAge.com) &#8212; Just 15 months ago, Procter &#038; Gamble Co.&#8217;s top digital-advertising executive had some serious reservations about Facebook as a marketing tool. 

P&#038;G&#8217;s Olay page. 
Now, the world&#8217;s biggest marketer wants all of its brands to get a presence on Facebook this year and has [...]]]></description>
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