Category Archives: Tips and Tricks
Hitching Our Wagon To jigsaw.com
So we we all glad to see the CRM Evolution Awards come out this morning. Jigsaw.com has been named a “Rising Start” right next to Google and Facebook. Congratulations to Jigsaw! So what does this mean for Sharkbait users? Jigsaw.com is the leader in user generated company information. As part of the Sharkbait overall solution, we offer the [...]
It’s 11PM. What are Your Prospects Doing?
How Does Marketing Automation Affect Your ROI? Over the last 10 or so years, most business has evaluated almost every segment of their business to make sure they are squeezing every penny out of each segment of their cash flow and ROI. From trade show management, to accounting, to transportation and training, almost each aspect each [...]
Email for a Successful Marketing Automation Campaign
When writing a successful email, assume your reader must understand the primary benefit you offer them in 8 seconds or they’ll be gone and your email deleted. This most important benefit must be in your headline. A strong, enticing headline is the single element of your copy you cannot live without. Target Your Audience Readers [...]
The Best Day(s) to Send Email for Sharkbait Marketing Automation
The answer to this question, as with most things is: “It depends.” It used to be the general consensus that Monday was the WORST day to send emails, so as a result the volume of Monday emails went way down. But then suddenly Monday became the BEST day to send email, since the volume was [...]
Provoking Your Prospect Instead of Selling Your Prospect
Greetings Fellow Sharks, I was turned on to a really cool website called Kosmix this morning after reading about it in the New York Times. I wasn’t too excited to check out the site but since it got a half page write up in the NYT, I figured it had to have some meat on [...]
