Does Your Email Campaign Give You The Business Intelligence You Need?

How many contact management/email programs are now on the market? We can all name the top 2 or 3 biggies on the market. The common threads between these email campaigning tools are somewhat similar:

Great templates
Decent Analytics
Simple Sign-Up

So these are some of the likenesses, BUT…

Here’s a question to ask yourself when comparing standard email campaign software vs. a Sharkbait Intelligent Email Campaign:

Can you track each individual’s click through patterns? Why is this so important? Wouldn’t you want to know what links “Mike Smith”, your customer in Chicago, is clicking on? Wouldn’t you want to know how many times Mike has clicked on each link on your email? Wouldn’t you want to know if Mike went back to your email and clicked on any of your links again?

How powerful is this information to you? If you are simply sending out a message and don’t care about click through stats, then maybe this information isn’t for you. However, if you need a powerful and intelligent email marketing platform, Sharkbait offers you this compelling benefit.

So you may think that all email campaign tools and marketing platforms are the same. Then again- look closer and you’ll see some big differences.

Tagged as: click through rates, email, email campaigns, email marketing