Email Marketing and CRM- Integrating for Better Business Intel
Two Growing Constants of Today:
1. Companies are integrating CRM as a ubiquitous standard operating procedure whether you are a company with 50,000 employees or a small business with as few as 1 or 2.
2. More and more companies are taking advantage of email marketing with companies that are handling their email campaigns for them, whether it’s a simple contact management email system or some of the more robust marketing automation platforms like Sharkbait.
The next step in the evolution is the two combining forces, giving the marketing and sales teams more business intelligence in a simple and integrated fashion.
Wouldn’t you rather know that your contact, Joe Smith, not only clicked and opened your email, but clicked on a link to a white paper and then clicked over to your website? Wouldn’t it be helpful if all of this information was dynamically loaded into your CRM?
Well this is exactly what some of the newer email technologies are providing their customers at very competitive prices.
For more information on how you or your company can step up your email marketing from simple contact management to complex intelligent email solutions, start looking at some of the new players instead of the old stand bys.
