Why Should Your Business Be Using Email Marketing?

So we all know that even in today’s downtrodden economy we still need to be marketing our business. The options seem to be endless. Are you going to start a Twitter campaign? Facebook ad words? Good Ad Search? How about a direct mail campaign and would you like a add a side of PURL’s to that?

Yes, it can get a little overwhelming after a while.

Let’s investigate one of the most popular ways that has taken a little bit of a back seat in recent months due to the onslaught of social media and the endless press that surrounds it. That’s right, good old fashioned Email Marketing and Marketing Automation.

We’ve put together a list of 3 reasons why email marketing is still one of the most reliable and cost effective options available to small and large business.

1. Your customers and prospects look forward to seeing what is new in your pipeline. If you are sending out emails that are relevant, well designed and informative, your database will open your email and more importantly, click through if you are offering your readers a compelling reason. This might be a coupon, limited time special, a white paper or an important announcement about upcoming product releases. Bottom line is that if you are providing interesting content, your email will be read.

2. Email is still one of the most cost effective marketing tools available. An email campaign is generally one of the most cost efficient ways to get your message out. There are many companies out there that offer simple email blasting tools to get your message out, however there is a whole new generation of companies that are combining email marketing with marketing automation tool, CRM, analytics and more. Bottom line is that all of these companies have their place in the market and are still an effective and cost conscious way of getting your message out.

3. Email Tracking and Analytics. Email tracking is one of the most effective tools for seeing who, when and what your readers are most interested in reading. Email Marketing companies now offer much more than simple open and bounce rates. While each company offers it’s own twist, the bottom line is that email analytics can be your marketing staff’s best friend when it comes to measuring how effective your email marketing campaign really is and for measuring ROI.

Tagged as: CRM, email marketing, marketing Automation