Right now, a quick scan of most website will reveal a similar result. Every page has a home page, about us, a product page and generally a few other categories. Most websites have one thing in common. They all shout, “Buy From Me!”

In most cases there is no place at all to begin a conversation with prospects or customers. Simply “BUY, BUY, BUY.” Quick question, do you know why people go to sites like Yahoo!, MSNBC or CNN every day? They go to these sites because the sites are being updated with news and information that people are interested in learning about through out the day. The most important thing is that this news and information is always being updated.

Now go and take a quick look at your website. When was the last time you updated anything? Are you writing blogs, news, tips, stories? Anything at all?

Well, this is where you can begin. A simple blog can forever change your website. A WordPress blog can give your company a voice and more importantly, give your customers and prospects a voice. In addition to the blog, widgets are available, which will allow you to add social media updates to your website to even further the conversation.

The time to make these changes is now. Your customers expect to be able to interact with you. Add a blog now and begin the conversation- not just “BUY, BUY, BUY”