- The Sheer Volume Of Eyes On Each Network. Why do companies spend millions of dollars to advertise during the Superbowl? The reason is a simple one. It’s the most viewed television spectacle of the year. Now take that audience and multiply it by 10. That is how many people are on Facebook and Twitter. Not everyone is going to see your post of course, but if you are posting interesting content frequently, your readership will pick up making you the industry champ.
- The Cost Is Well Worth It. Sticking with the Superbowl analogy, ads for major TV programs and other media buys can be up to tens of thousands of dollars. Played correctly, if you provide provocative (in a good way) and enticing content, it can be viewed by thousands of viewers. How much? Free.
- Make Your Company a Star. In today’s world, people are hit with hundreds of marketing messages each day. In all likelihood, you know the taglines to the 5 biggest US brands including Coke, IBM, Microsoft, GE and McDonalds. This isn’t to say that you’re company will be the next Microsoft, but it’s time that you got your company off the sidelines and got your message out to your audience that is looking for your product.
Remember, if you aren’t promoting your brand, your competion is probably promoting theirs to your own detriment.
