Provoking Your Prospect Instead of Selling Your Prospect

by Patrick on March 15, 2009

Greetings Fellow Sharks,

I was turned on to a really cool website called Kosmix this morning after reading about it in the New York Times.  I wasn’t too excited to check out the site but since it got a half page write up in the NYT, I figured it had to have some meat on it to get the story written.

When I logged on, it looked like any other website but when I put in my first search term, I was amazed.  I’m getting ready to travel soon, so I put in my destination and not only did the wikipedia entry come up, but it also had pictures from flickr, videos from youtube and much more.  I felt like I had just hit the jack pot and think I just found my new search engine.

Why am I promoting another search engine?  It’s not that I’m really promoting the site as much as I am sharing with you my excitement about finding something cool and unique.  Provoking if you will…

When speaking with your prospects, don’t just try to offer them the solution.  Try and find something that is unique and provoking about you, your company, your product or your service.  You’ll have a much easier time making the sale and you never know what might happen.  Someone might write about you on their blog.

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