The Sharkbait Blog

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Talking Cold Calling at a Trade Show

Hello Fellow Sharks,

I was at a tradeshow over the weekend and was asking sales people from a number of different companies and industries about how they actually sell.  How they get their leads or how they get new prospects etc.  One thing I kept noticing about the answers was the inconsistency.  It seemed like everyone had there own way of doing things.  Specifically, I asked about cold calling and the answers were just as varied.

  • Don’t do it
  • Too Hard
  • I do a few a week
  • I cold call all the time and can’t get anywhere

When I started explaining Sharkbait, and how it works to help their sales people with their prospecting, a light bulb seemed to go off in everyone’s head.  What if there really was a defined process for prospecting technology that would increase efficiency.   Sharkbait is putting some teeth into cold calling!  (Sorry…. Couldn’t resist).

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