Hello Fellow Sharks,
According to Nancy Gerber of Stepping Stones, Inc. look at these selling attempt statistics:
46% ask for the sale only once
29% ask twice
14% ask three times
12% ask four times
4% ask 5 times or more and this is where 60% of all business is sold
When Mark McGuire set his home run record* (note the big asteric), his hit ratio to swings was 2.8%; thus he missed 97.2% of the time. He received $8 million to for a 2.8% hit ratio.
One year the top seller on Wall Street moved his sales from $5 million to $12 million and attributed his success to disciplining himself to make only 6 new cold calls per day.
What I am hoping to illustrate is that you don’t always get that elusive appointment with that whale prospect that you’ve be chasing after only one try. Persistence is key and is one of the big differentiators between the successful and the challenged.
This is where the Sharkbait auto-scheduler is your best friend. You are able to schedule your customized marketing messages to be sent to your prospect for months on out.
Remember, The More Bait In the Water Means More Bites!
