Today’s blog is going to be shorter than normal only because we don’t want to be “haters” as the kids like to say. However, I was in a meeting this morning and learned that a possible prospect is spending $700/month on phonebook advertising.

Now we’re not trying to take on Ma Bell and this advertising medium, but we’re really pointing out the obvious. When was the last time you opened a phone book to look for anything? They arrive quarterly and are immediately placed in the recycling stack.

Come to think of it, maybe we should keep the next set that comes in. Anyone that’s advertising here is probably a great prospect!

The moral of the story: Put your message where you customers will see you. Put your message on your Facebook page, blog or some other form of social media that will give you the ROI you deserve from your marketing dollars.