So it’s 2010 and everyone is talking about Facebook, Twitter, Flickr, and more… It makes a lot of people simply want to throw their hands in the air and just forget it all. Unfortunately it is 2010, and this is the new reality of marketing your business in the new social media landscape. It can get quite confusing. How does a social networking site that is getting news from Haiti out to the masses also correlate into improving your company’s bottom line? It seems like one doesn’t really have to do with the other.
There is no doubt that for those that are new to marketing or just marketing via social media, it can all be a little unsettling and overwhelming. This blog will give you one tip and one tip only in order to slowing dip your big toe into the social media deep end so that you can get comfortable with how social media can help your business.
Are You Ready To Dip Your Big Toe Into The Social Media Deep End?
The first step is to identify your audience. That’s it. Just identify your audience. Don’t worry about whether you need to start using Tumblr or StumbleUpon, Twitter or FourSquare, and which is hot and which is not…We’ll get to that much later. For now, take a look at your audience and come up with a solid demographic model. This will really tell you where you need to be so that your audience will find you.
A few items to identify about your target audience:
• Location
• Age
• Sex
• Education
• Workplace
Only after you begin to identify who your audience is, and where they are spending your time, is it even remotely possible to come up with the best social media silos for your marketing efforts.
